Wednesday, January 18, 2017

The Role of 3D Motion Graphics Designers


You come across 3D motion graphics in movies, television, commercials, and more. 

Behind all the visually stunning and appealing animations, images, and text you see is a 3D motion graphics designer. 

A 3D motion graphics designer plays an important role in the production of striking graphics. A 3D motion graphics designer needs to possess certain qualities in order to create animation to mesmerize the audience.

The Role of 3D Motion Graphics Designer

Motion graphics designers have the task to compile a video that contains visual effects and animations. They use high-tech and the latest software and tools to merge all the essential elements, required to make the video a whole, together.

A motion graphics designer has to ensure the project meets the requirements of the clients and is presented to them in an attractive fashion. They have to place a lot of thought into the type of font they choose and where they position pictures and iconography. One of the most commonly used software that allows them to do is Adobe After Effects.  

However, each project they undertake is different from the last, which means it may require them to use different tools and software to complete it. Therefore, it is essential for 3D motion graphics designers to master all types of tools and software and keep up to date on all the latest programs that come about.

For instance, most 3D motion graphics designers are experts in using 3D modeling software and editing suites. They have to learn how to use all the latest tools and software to build their skill set.

The Skills 3D Motion Graphics Designers Must Have

Here is a list of skills 3D motion graphics designers must possess:

  • The ability to sketch out their ideas and thoughts on paper to create it later on the computer.
  •  Knowledge on the fundamentals of animation and know how to create movement to create striking work.
  • Know how to use different 3D programs.
  • Typography is important in 3D motion graphics and graphic designers need to understand what elements create a typeface, what goes with a design, and what type of font will increase readability.
  • Understand color theory and know what colors convey what messages.
  • The ability to take little information and come up with an idea.


Do You Want to Become a 3D Motion Graphics Designer?


First, you have to be an extremely creative person. Second, you need to be passionate about 3D motion graphics design. On top of those two skills, you need to know the fundamentals of composition and what qualifies as a good 3D design.


If you are practicing 3D design, you can consider obtaining a degree in VFX or something similar.

You can also consider attending university to take a 3D design course. You can opt to take short courses on 3D motion graphics design as well. You also have the option to watch online tutorials to learn how to use certain 3D software and programs.